IT'S A 10

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and...

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and...

Our Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair. When combined with It’s a 10 Miracle Shampoo and Miracle Leave in, the results are absolutely gorgeous locks and the perfect complement to your daily routine. And, because it rinses clean after every use, hair is never...

Get the gorgeous, shiny hair you love with It’s A 10 Miracle Oil Plus Keratin – 5oz. This keratin and argan oil blend is an all-in one solution and can be used to add moisture, shine, strength and hydration to lackluster hair. Nourishing dry oil spray Infused with keratin and...

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves...

It’s a 10 Silk Express Miracle Silk Conditioner  Few compounds deliver the luxe conditioning and weightless body of silk – which is why It’s a 10’s Silk Express Miracle Silk Conditioner uses lightweight natural silk as its main ingredient. When used regularly, this silk-infused daily conditioner helps leave hair ultra...

Your favorite Leave-In is now enriched with the power of keratin! Smooth and sleek are all simpler than ever thanks to the essential Leave-In and effortless spritz-on application of It’s a 10 Miracle Leave-In Plus Keratin. This lightweight, deliciously-smelling conditioner penetrates deep into the hair shaft to help rebuild dry,...

Specially formulated to meet the needs of natural and color-treated blonde, Miracle Leave-In for Blondes de-frizzes, detangles, restores moisture, and enhances highlights, shine, and manageability without any dulling residues. Plus, all blonde-enthusiasts can finally say goodbye to heat damage and brassy tones and say hello to vibrant, healthy color. Just...

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is effective and intensely moisturizing and cleanses without damage. From the very first wash, your hair will be smoother, healthier, and full of bounce and body....

The Styled-to-Perfection Shine that Starts In Your Shower Whether you don’t have time for adding dozens of additional products before blow drying, or you’re simply looking to boost the shimmer effect of your regular blow-dry routine, It’s a 10 Miracle Blow dry Glossing Shampoo is the newest technology for explosive...

Conditioning You Can See in Every Style Nothing beats the look and feel of freshly blown-out hair, but day-after-day styling can leave tresses tired and weak… unless you have It’s a 10 Miracle Blow dry Glossing Glaze Conditioner. This brand-new technology is a daily-use formula designed to deliver explosive shine...

What It Is Even the most extreme damage, dryness, or over-processed hair can benefit from the daily infusion of moisture and vitamins found in It’s a 10’s Potion 10 Miracle Repair Daily Conditioner. Designed to help hair start feeling softer and healthier from the very first use, our unique mix...

It’s a 10 Silk Express Miracle Silk Shampoo... Give hair the unbeatable softness and luster that comes with pure silk in every shampoo. It’s a 10 Haircare’s Silk Express Miracle Silk Shampoo helps fortify and nourish hair with the power of silk, in a formula light enough for everyday use....

Description 1. Gently cleanses and detangles. 2. Color safe formula. 3. Suitable for all hair types. 4. Protects from styling damage. 5. Repairs ends. 6. Every day use. 7. Prevents moisture loss. 8. Enhances body and shine. 9. Rich explosive lather. 10. Nutrient enriched. Cruelty-free. Design house: Its A 10....

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensure the shiny luster and all-day, every-day brightness. It’s a 10 Miracle Clay Hair Mask for Blondes is a simple treatment that protects and refines blonde tresses in...