CHI Ionic Color Illuminate Shampoo Platinum Blonde 

Helps maintain salon-fresh color in natural hair color and color treated hair Offers color preservation and color balance in one step Can be used weekly or daily, depending on desired results Silk Amino Complex conditioning agents replenish moisture in chemiy treated hair Create custom shades by intermixing colors for endless possibilities Expertly formulated to maintain salon-fresh color in both natural and chemically treated hair, CHI IONIC COLOR ILLUMINATE SHAMPOO PLATINUM BLONDE 12OZ offers the perfect balance of color preservation and nourishment. The advanced Silk Amino Complex conditioning agents deeply penetrate hair fibers to replenish moisture and leave hair looking healthy and vibrant. With the ability to be used weekly or daily, this shampoo allows for endless custom shades by easily mixing colors. Keep your hair looking gorgeous with CHI IONIC COLOR ILLUMINATE SHAMPOO PLATINUM BLONDE 12OZ.